The unblurring lines between journalism and brand publishing

Lines between journalism and marketing have blurred, but growing interest in brand publishing suggests the distinction between the two will become clearer.Brand publishers are well positioned to carve out space for themselves in areas that journalists and media companies can't or won't address.Journalists and media companies have an opportunity to differentiate their offerings and distance themselves from brand publishing, rather than attempting to compete with it. Lines between journalism and marketing have blurred to the point that they’re near-impossible for average audiences to identify, but growing interest in brand publishing hints at a future in which the distinction between the two may become clearer, once again. Over the past two decades, marketers have flocked to cont