The top brand publishing stories of 2023

It was a critical year for brands’ content initiatives. We took a look at the stories that resonated most with Toolkits readers in 2023. Here are the highlights, organized by the themes that defined the year. Brand publishing grows up One-third of consumers trust content published by brands more than traditional media organizations Declining trust in media may have opened up opportunities for brands’ content offerings, according to new research conducted by Toolkits and National Research Group. A study of 1,007 U.S. digital content consumers found that 36% trust content published by brands more than content from traditional media organizations – including TV news, newspapers, magazines or online news sites. Only 26% said they trust brand content less than they do conte