This week in brand publishing:
New and notable jobs in brand publishing: An increasing number of brands are looking to hire editors-in-chief and editorial directors to run their publications.If journalists are missing the climate change story due to an outsized focus on what’s “new,” could brands own the topic?The growth of brand publishing may diminish the role of PR.
Notable jobs in brand publishing
Brands are getting more serious about their publishing efforts, borrowing approaches from journalism to stand up fully-fledged editorial teams, put in place processes for pitching and reporting, and figure out how to create compelling content.
But any publication is only as good as its people. Successful brand publishers understand that edit