This week: Robinhood’s new editorial direction, and brands distance themselves from ‘content marketing’

Robinhood announced last week that it will launch a new media platform and tapped former Verge editor-in-chief and Bloomberg chief digital content officer, Joshua Topolsky, to run it. The new division, called Sherwood Media, will become home to Robinhood’s “news business.”  Sherwood will exist as a subsidiary of Robinhood; supported by the company financially, but operating as an independent arm. Snacks, the financial newsletter Robinhood purchased in 2019, will come under the Sherwood umbrella. Under the Sherwood brand, Robinhood will launch more editorial offerings to complement Snacks, including original reporting, new newsletters and events – and will include ad opportunities.  Robinhood is one of the more interesting companies in the brand