Read this article for free
Register for free access to limited content and email newsletters.
Already registered? log in.
We promise not to spam you or sell your information. View our privacy policy.
Babylist, a marketplace and commerce site for all things babies, is expanding into a new customer set with the acquisition of Expectful, a paid app providing mental health resources for parents.
Content is front and center for both companies: Expectful will launch a new website featuring content on prenatal mental health, postpartum depression and pumping at work. Per TechCrunch, it plans to eventually make its content free to access, versus subscriber-funded, part of Babylist’s larger goal to become the destination for not just baby products, but everything to do with health and wellness.
Babylist already has a thriving media footprint which combines expert-written content about parenting and babies with its product and commerce arms, which offer regist