This week: FanDuel and Boardroom’s partnership

This week in brand publishing: FanDuel continues to push into media with a new partnership with Kevin Durant’s media company, Boardroom.It’s been a year since a16z launched Future – and a thousand criticisms about brand-funded content destabilizing journalism.Brands must focus on audience quality, not quantity. Simply put, there is no use reaching a big audience if it doesn’t include the people they need to reach.  FanDuel’s Boardroom partnership FanDuel threw its hat into the sports-betting-meets-content arms race with a new partnership with Kevin Durant and Rich Kleiman’s media company, Boardroom, that it announced last week. The content partnership will make FanDuel the exclusive betting partner of BoardRoom, and the two companies will collaborate on a n