This week: New AI capabilities designed for brands, and the limits of editorial independence

Generative AI company Jasper believes its technology can help brands create content more efficiently. One of the products in the company’s newly launched Business Suite is Brand Voice, which lets brands input information about their companies, products and values in order to generate individualized content tailored to their specific interests. There’s also Jasper Everywhere, a browser extension that brings Jasper’s capabilities into a company’s existing CMS, email, notes apps, and social channels, so users don’t have to leave the program they’re using to use the AI. AI is undoubtedly going to change a lot of content creation, particularly for corporate entities. Plenty of the blog copy currently populating company websites is commoditized enough that