It was do or die for brand publishers In 2023

Brand publishers found themselves facing an important question in 2023: Were they 100% committed to creating and distributing high-quality original content? Doing so became increasingly difficult as the year progressed. The rise of generative artificial intelligence raised new questions around content distribution even if it promised to add efficiency on the production side. Meanwhile, organic distribution via social platforms began winding down quickly. At the same time, brand publishing and content production generally became a more central part of company strategies, with internal and external communication becoming critical components of growth plans. But that also meant mounting pressure to prove returns, meet audience expectations, and to continue to grow their reach.  For bra