The top priorities for brand publishers in Q4

The official start of Fall is always a good time to take stock of the year so far. For marketers, the beginning of the fourth-quarter is a good time to figure out business priorities for the rest of the year.  This year, that’s particularly important, according to execs I’ve spoken with in the content and brand publishing space. 2021 was the year brand publishing began to come into its own, and this year, the discipline has continued to show signs of maturity. For some, that’s meant a reality check, and a realization that brand publishing isn’t easy, or for everyone. And as the threat of a global economic slowdown continues, it seems 2023 will also continue to look precarious. In that vein,  In that vein, I’ve been talking to a lot of people who run marketing, con