The return of events presents an opportunity to go in-person

A sure sign that events are poised for a comeback is people in advertising and marketing questioning whether an excursion to the Cannes Lions festival is “worth it.” The question holds more weight this year as a full-scale war rages in Ukraine, perhaps making the prospect of a sun-filled, rosé-soaked celebration a little less appropriate than usual.  SXSW also took place in-person earlier this month after a two-year hiatus, sending a clear signal that the world of events and conferences is springing back to life as large-scale COVID-19 shutdowns become a thing of the past.  For brand publishers, that rekindled interest and demand for live events presents a timely and potentially powerful opportunity to bring their content initiatives into the physical realm. While t