Tech layoffs hit brand publishing initiatives

Technology companies are cutting their brand publishing teams as they slash budgets and staff more broadly, bringing into sharp focus how nascent the discipline remains and how much work remains to be done to convince executives of its worth.  The tech industry has seen widespread layoffs over the past nine months, largely thanks to changed customer behavior post-pandemic and a period of overhiring. According to layoffs.fyi, more than 200,000 tech jobs have been lost since the start of 2022. Within tech companies, marketing teams are among the worst hit. And since publishing groups typically sit within marketing departments, they’re finding themselves on the chopping block too. While it’s difficult to get a sense of how many brand publishing or editorial staff have been laid