Story pitch template

For more information on how to run pitches effectively, see the Editorial Processes and Pitching Guide. Pitching is an important part of a content creation process. Effective pitching can mean the difference between an average story and a great one. It can also mean the difference between understanding and editing a piece before it is even written, versus spending hours or even days on improving pieces because the upfront angle or format was wrong. While it can be tempting to ask writers to explain a suggested story or angle orally, written pitches are helpful so ideas can be synthesized properly and evaluated correctly. They also make it easy to be passed around and discussed in group settings.  Simply suggesting something to write about isn’t a pitch -- a pitch is a well