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It’s been just over six months since ChatGPT was launched to the public. Since then, questions have mounted quickly over the impact artificial intelligence will have on brand publishing as a discipline.
As the initial hype surrounding the technology begins to subside, brand publishing professionals are now attempting to establish how and where it can be employed to their benefit, and to weigh the threats it might pose to their strategies and distribution approaches.
Against this backdrop, we expect the third quarter to be marked by a handful of key trends:
Interest in advertising models picks upAI experimentation intensifiesTransparency questions mountInternal reshuffles on the horizonA defining moment ahead
We explore and unpack these trends in our Q3 Snapshot report,