Highly effective formats for brand publishers

This is the third part of a series on content formats and distribution. See part 1, on defining formats and part 2, on connecting formats to distribution.  Content formats are central to the long-term success of brand publishing operations. As we have highlighted previously, brands often focus too heavily on distribution mechanisms and tactics before they’ve established valuable, repeatable formats that will form the core of what they produce. While there are no hard and fast rules, some formats lend themselves much better to certain channels over others. Once effective and repeatable content formats have been established, they can be connected to the distribution channels best suited to them. While there is no wrong way to tell a story, the selection