Robinhood-owned Sherwood’s pitch to advertisers

Can a fintech company build a truly independent, profitable media operation within its walls? Robinhood is trying. The company launched its own standalone media entity called Sherwood Media -- which includes its existing “Snacks” newsletter – and has hired Vox Media veteran, James Denis, to build out its monetization strategy. We caught up with Denis to understand how he’s pitching the new brand to the market, what kinds of advertisers the company is looking to work with, and what differentiates Sherwood in the advertising marketplace. Edited highlights from our conversation are below.  Relatively few brands are monetizing content directly. What is the differentiating factor for Robinhood? "60% of the Snacks daily readership is 44 and under, so when you think