What a recession will mean for brand publishing

Last week brought news of a second round of layoffs at Netflix, where 300 staffers were cut, per Variety. These came just a couple weeks after Netflix laid off about 150 people, with particularly deep cuts felt in its marketing arm and its brand publishing division, Tudum. The “worsening macro environment” also led Masterclass to cut its team by 20% in preparation for a recession, while cutbacks are increasing across the board. Salesforce is slowing hiring and cutting expenses, including for some offsites, according to Business Insider. Companies including Uber, Meta and Microsoft have all slowed down hiring in an effort to cut costs. Robinhood cut 300 people, the content team at Food52 was laid off, while VC firms like a16z are slowing investments. By all accounts, a recession is l