Brands reassess media ambitions as economic outlook worsens

The approaching winter looks to be a bleak one for media companies -- and the brands who are trying to build their own. Cost of living is up across the board, belts are tightening, and cost-cutting measures are underway. For companies that invested heavily in brand publishing over the past couple of years,  a worsening economic outlook means hard questions are must now be asked about the strength of their editorial propositions and what comes next for their brand publishing ambitions.  Shockwaves are spreading already across the traditional media landscape. New data from Challenger, Gray & Christmas, a staffing firm, found that layoffs in news media are increasing: so far, almost 3,000 media have been cut this year. A third of those are in the news media industry. Email