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2021 was the year brand publishing grew up, but for some 2022 was the year that some companies realized that growing up may mean letting go.
The year in brand publishing began with exuberance and big-name launches, but is ending on a different note as ambitions are reined in and publishing operations are scaled back or shelved entirely. In some cases, companies are realizing just how much of a commitment “creating a media company” really is. In other cases, the threat of an impending recession has put publishing initiatives on the chopping block, while in other instances, initiatives simply failed to execute or were unable to find their audience.
It’s not all doom and gloom, however. Publishing initiatives with strong, thoughtful and differentiated editorial propositions