Read this article for free
Register for free access to limited content and email newsletters.
Already registered? log in.
We promise not to spam you or sell your information. View our privacy policy.
Public relations is one of the more complicated parts of any company’s marketing approach. It can encompass a wide variety of endeavors, including:
External communications: Engaging with a broad audience of external stakeholders, including customers, investors, vendors, and potential employeesInternal communications: Speaking to internal audiences, including employees and executives, as well as boardsCrisis management: Communications planning for times of crisis or scandalPublic affairs: Communicating with government officials or organizations, including for lobbying purposesMedia relations: Building relationships with “media” figures, including news organizations, reporters and editors to reach audiences
But as more brands delve deeper into building out brand publishing