9 principles for successful brand publishing

This week marks two years since I left Digiday Media. Barring the handful of days I took off to eat coleslaw on the beach in Rhode Island – don’t knock it until you try it – I’ve spent the past two years thinking deeply about how brands of all shapes and sizes are building publishing operations.  At Toolkits, we’ve worked with a plethora of brands at different stages of their publishing journeys. We’ve advised executives on how to build an editorial strategy, structure content teams and helped transform organizations to think content-first. Our throughline has been simple: By borrowing the habits of traditional publishers, brands can create publications that add value for audiences and contribute significantly to the bottom line. Here are my top takeaways from two ye