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The year ahead will be challenging for anyone in the content business. We asked top marketing and editorial leaders what they expect from brand publishing in the coming year.Key themes included finding ways to become more efficient, proving their worth to their broader organizations, and, of course, the impact of generative AI.
Contributors included:
Molly Ritterbeck - editorial director, Tonal
Franklin Morris - vp, marketing, Alloy.ai
Benjy Hansen-Bundy - editor, A.Team
Bennett D. Bennett - Principal Consultant, Aerialist
Adam Kleinberg - CEO, Traction
Natalie Mendes - head of brand content, Atlassian
Emily Anne Epstein - President, Decopop Agency
David Berkowitz - founder, AI Marketers Guild
Tracy Middleton - editorial director, Hone Health
Ken Beaulieu