‘Editorial is our defense budget’: Inside Shopify’s brand publishing strategy

Apple | SpotifyThis week, we’re excited to unveil the Toolkits Brand Publishing Show, a new podcast that explores how brands are building content and publishing operations designed to forge direct relationships with audiences. In each episode, we’ll speak with an editorial leader at a top brand to discuss the strategies, tactics, best practices, and approaches they’re employing and the challenges they face along the way. This week’s guest is Courtney Symons, editor-in-chief at Shopify, the Canadian e-commerce juggernaut. Shopify’s editorial approach tells the stories of entrepreneurs and focuses on uplifting, aspirational, reported pieces that showcase their impact on their communities. Hand-in-hand with that, Courtney uses the company’s website and its