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Apple | Spotify
A common challenge for brand publishers is connecting their editorial output with the wider marketing goals of their organizations. Publishing can supercharge marketing efforts, but competition for resources and audience attention often arises between content and other marketing initiatives.
On this week’s episode of The Brand Publishing Show, I was joined by Ian Leslie, chief marketing officer at home furnishing brand Industry West. His work caught our eye when he was editor-in-chief at Banknotes, a standalone publication owned and backed by #paid, an influencer marketing tool. At Banknotes, he oversaw a burgeoning content operation that covered retail, influencer marketing and e-commerce news.
Ian and I discussed why slow and steady