Why design agency Huge created a magazine

Apple | Spotify A growing number of brands are touting editorially independent publications as a key part of their marketing strategies. For these companies, building journalistically driven publications is the best way to draw audiences – by serving them truly valuable content that entertains or educates them. In this set is Interpublic-owned global design firm Huge, which in December launched a new magazine called Huge Moves -- a business publication that focuses on the narratives that will transform creative businesses. On this week’s episode of the Brand Publishing Show, we spoke with Huge editor-in-chief Jennifer Leigh Parker, a Bloomberg and Forbes veteran who is attempting to build an independent newsroom inside the agency. Jennifer and I discusse