How Google is building a brand publication for marketers

Apple | Spotify One of the longest-running brand publications out there is operated by one of the biggest companies in the world. Think With Google covers news and analysis about marketing and advertising for a B2B audience of decision-makers in marketing and advertising.  Leading the charge at Think With Google is Natalie Zmuda, who is global head of content. Natalie joined me on this week’s episode of the Brand Publishing Show for a wide-ranging discussion on how she balances “content” with “marketing”, and the Herculean task of telling stories from across a company the size of Google. Balancing “content” with “marketing.” For Zmuda, being a successful brand publisher means not losing sight of the editorial mission while always kee