How Asana is future-proofing its content organization

Apple | Spotify The “future of work” is a hot topic for anyone publishing content these days, and brand publishers have latched onto it as many people in the workforce grapple with the nature of work in a post-pandemic landscape.  Asana is among those giving it a shot. The workplace productivity software has a natural alignment with “work," and via its print magazine and a slew of other editorial initiatives, it's now seeking to leverage the topic to grow its reach and engagement among enterprise customers. Emily Anne Epstein, who runs Asana’s editorial division, joined the Brand Publishing Show to discuss why she went brand-side, how she’s structured her team, and how to build a practical, audience-first mindset into a content organization.