Activision Blizzard’s editor-in-chief on the company’s publishing ambitions

Apple | Spotify On this week’s episode of the Brand Publishing Show we spoke with Activision Blizzard's editor-in-chief about the company's ambitions to use content to deepen relationships with its 500 million customers. Andrew Nusca was a top editor at Fortune and the first executive editor at Morning Brew. Now, in a newly created role at Activision Blizzard, he’s figuring out how to create a publication that can speak to gamers of all walks of life – whether they consider themselves gamers or not. “What I'm here to do is create a direct relationship with our customers. We already have that with our games, quite successfully. But we're interested in reinforcing them. I'm here to do that through some pretty old-school technology: Text, images, newslet