Brands vie to get their content on Apple News and other aggregators

Brand publishers are increasingly attempting to have their content distributed by news aggregators such as Apple News, Google News and Flipboard, but they’re finding that some services are more amenable than others.  While some aggregators welcome content from brand-owned publications, others are turning it away on the basis that it’s not legitimate journalism or that it does not meet their eligibility requirements. Publishing teams within brands argue the policies and definitions used by some platforms to determine content eligibility are too vague, however, and that they’re applied inconsistently. As a result, it’s often unclear why some brand-owned publications are granted inclusion and distribution while others are not.  Perceptions around brand-created content