Consumers say they are open to paying for brand content

This is the latest installment in a series exploring attitudes to brand-funded content, brand journalism and brand publishing, based on a survey of 1,007 digital content consumers conducted by Toolkits and National Research Group. 86% of consumers say they’re open to paying for content produced by brands. 63% of respondents said they would be open to paying for TV, video, and film content produced by brands, while 53% said they would consider paying for live event content. A growing number of brands are now exploring ways to directly monetize their content, and new research from Toolkits and National Research Group suggests that a large portion of consumers would consider paying to access it.  In a survey of 1,007 dig