Media’s blurring lines

One of the most interesting trends in media recently has been the blurring of the lines between traditional journalism, brand publishing, and everything in between. The pressures of the media business on the journalism side mean that revenue diversification is key, and on the brand side an increasing number of editorial initiatives are pushing beyond marketing vehicles to become legitimate revenue-driving businesses (see Hubspot’s “Trends” product, born out of its acquisition of The Hustle publication.) It was interesting to see news last week that watch publication Hodinkee is planning to launch a physical store that will sell watches and accessories and, of course, distribute its magazine, . Hodinkee started out as a publisher and n