For more information on how to craft great job vacancies, see the Hiring writers and editors guide.
Good job vacancies strike a balance between marketing a role and a company to prospective candidates, while also pushing unqualified candidates to screen themselves out before applying.
They are just one part, albeit a critical one, of a larger strategic hiring process, which involves a clear and succinct job proposal that informs the job vacancy, followed by an efficient and thoughtful interview process.
But the vacancy is the first time many candidates will hear about the position, which means crafting a great job vacancy is as much art as it is science, and there’s no reason not to have fun and get a little creative when writing them.
K