‘It is a long game’: Q&A with McKinsey Global Publishing’s Raju Narisetti

Global consulting firm McKinsey has emerged as a frontrunner in brand publishing in recent years.  Its Global Publishing team is now more than 70 people, including 25+ editors, and works with consultants and domain experts from across the company to turn out content across a variety of mediums and formats including articles, newsletters, reports, podcasts, video interviews and even a print publication. Coverage areas range from industry sectors like energy or healthcare, to job functions such as marketing.  In-house editors and writers work with McKinsey experts and executives – in addition to external sources – to turn everything from speaker notes, report outlines, and even client-focused decks into publishable editorial content. The result is a sprawling and successf