Behind Resy’s push into food media

Food is a hot topic for brands looking to build owned publications. One of the more notable entrants is Resy, the reservations software that was purchased by American Express in 2019. That acquisition was soon followed by JPMorgan Chase’s purchase of restaurant review site The Infatuation.  In both cases, the financial giants are using content to drive customer acquisition and offer credit card customers perks and dining deals. Resy is also fully integrated into the card issuer’s operations, giving AmEx cardholders access to restaurants and special events.  For Resy, content isn’t a new focus. Since 2018, it has used editorial content in an attempt to differentiate itself from other reservations platforms. Content is front and center on its homepage, and edito