Incoming recession will be a test for brand publishing efficiency

Marketing executives are bracing themselves for an oncoming recession. One common refrain is that marketing departments must be more efficient and justify their worth during these uncertain times. Brand publishing isn’t immune. As a newer discipline, it will be scrutinized particularly closely, particularly at companies where the impact of publishing operations isn’t being measured right, and where investment doesn’t yet feel justified. The bottom line is: Brand publishing initiatives will have to demonstrate efficiency – or they can expect to be cut.  Brand publishers might take some cues from journalism organizations, which are no strangers to doing a lot with less. During times of economic crisis, there is no room for wastage. For many marketers who