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Hubspot-owned brand publication, The Hustle, is launching a YouTube channel to act as a video version of the company’s daily newsletter covering technology and business news.
Per a job posting for an editorial manager to run the product, the idea is to “adapt” Hustle’s stories into entertaining and informative videos – the posting also says that the pivot to video is a “leading priority for the business.”
Hubspot purchased the Hustle in early 2021. The Hustle’s daily newsletter now has over 2 million subscribers, while the wider Hubspot media offering includes its paid-for subscription product, Trends and a podcast network, as well as its signature written content, which it says attracts over 15 million monthly readers.
Toolkits insight: It’s notable to see brand