Avoiding friction with content review processes

Brand publishing teams must strike a balance between creating valuable, interesting content and protecting the best interests of their companies.Review processes can help ensure their work doesn't cause unintended friction or consequences. Creating interesting, differentiated and high-value content is crucial for any brand publishing endeavor, which is why a growing list of companies is looking to journalism -- and often former journalists -- to spearhead their content efforts. But one challenge brand publishing groups face is that they operate within the boundaries of broader business in a way journalism traditionally does not. Meanwhile, journalists typically operate in a manner that most companies are not familiar (or in some cases, comfortable) with. As a result, brand pu