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Healthtech is an exciting area right now, particularly for brand publishing. Hone Health is a men’s health company that delivers test kits, physician-approved medications and supplements directly to consumers. I first heard about Hone through an excellent editorial package the brand published in November. Called “The Enemy Within,” the package told stories of army veterans and the risk of low testosterone – and the challenges they face getting treatment.
The package was published on The Edge, Hone’s six-month-old brand publication dedicated to health and wellness stories. In that time, unique visitors to the site have grown to 223,000 per month, and Hone product sales from leads coming from content have grown threefold.
To find out more about The Edge and Hone’s editorial