‘Nothing burger’: Google’s latest search update has little impact on brand publishers

Google’s latest search algorithm update is now complete, and – despite some concerns – brand publications are seeing no negative impact to their search traffic so far. Some are reporting slight increases compared with this time last year. “It's a nothing burger,” said Travis Bernard, vp of conversion at Graphite Growth. Bernard’s company oversees a number of client brand publications, all of which have seen little change in search traffic from Google on a year-over-year basis. “Generally speaking, impact has been low,” he said. Other agencies are reporting that the update may actually have helped boost traffic to brand publications. The work they’ve previously done to shore up content and build authority might now be bearing fruit, they say, if Google is recogniz