New guidance from Google could open the floodgates for AI-generated brand content

Documentation accompanying Google’s latest search update says its algorithms will no longer attempt to rank content based on who or what it was created by, as long as the content itself is deemed helpful and high-quality. For brand publishers experimenting with AI content generation tools, that could be music to their ears – and an invitation to experiment more. Google continued the rollout of its Helpful Content Update last week and replaced the words “content written by people'' with “content created for people” in materials explaining change to its indexing and ranking approach.. The new language implies Google recognizes the growing role AI is playing in content creation, but may also serve as an admission that detecting  AI content is – or soon will be – impossib