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Interest in brand publishing has surged in recent months as a handful of high-profile companies loudly announced or launched their own publications and content initiatives.
Netflix launched "Tudum," an editorial publication that covers the ins and outs of Netflix shows, including behind-the-scenes interviews with showrunners and stars.Salesforce built out Salesforce+, a video streaming destination that features original programming about entrepreneurship and company building. Venture capital giant Andreessen Horowitz launched Future, which it said will focus on “future-focused” informational content that dovetails with its own investment priorities and view of how technology relates to the world.Lyft said it would launch a new publication that will "bring the Lyft story to life" an