Future’s demise is indicative of a broader brand publishing shakeout

A16Z’s brand publishing operation Future.com is dead in the water, per a report from Business Insider. The site and publication launched in June 2021 and was intended to be a vehicle for the VC firm to showcase its ideas and thinking. A16Z isn’t giving up on publishing – Business Insider reports that the VC firm will continue to publish thought leadership on its main site and a16zcrypto.com. (Its longtime editor in chief, Sonal Chokshi, responsible for building up most of the firm’s content for years, moved over to lead editorial at a16z crypto earlier this year.) The firm will also keep running its flagship podcast, which it just relaunched, and plans to launch a new podcast on tech and culture shortly. Still, Future’s demise is a cautionary tale that