Audience quality trumps scale for brand publishers

The internet is flooded with thin-value content marketing that might drive traffic, but ultimately fails to reach and convert the desired audience.The audiences aren't simply eyeballs to be reached: they are prospective customers, current clients, and/or investors.Well-defined target audiences are a more powerful driver for brand publishing initiatives in the long run. For any company investing in branded publications or in-house content initiatives, getting their content in front of audiences is essential. But with competition for audience fiercer than ever, sophisticated brand publishers are increasingly judging the success of their efforts based on who their content is reaching, rather than simply chasing volume for the sake of volume.  Simply put, they’re realizing there