How publishing can help brands collect first-party data

As we hurtle towards a cookieless future, brand publishing may provide a powerful solution to brand woes about access to third-party data.  Brand publishing can help companies collect valuable first-party data to fuel various parts of their marketing operations and practices, including advertising, attribution and email marketing. Google will phase out third-party cookies starting next year, leaving many companies without access to most third party data. Firefox and Safari have already phased out use of the cookie, but because Google Chrome is the biggest player in the browser business, its plans are likeliest to have the most impact. And beyond Google, privacy-oriented decisions in Europe and California have already meant that users now have to consent actively to the use of an