Companies getting brand publishing right

Modern companies increasingly understand that brand publishing can provide an authentic and cost-effective vehicle for reaching and engaging potential customers, establishing and cementing their brands and, ultimately, driving sales and business growth. But executing brand publishing to a high standard isn’t easy. It requires forgoing traditional marketing approaches, and instead adopting the mindset and habits of journalists and professional content creators to prioritize the needs and interests of an audience first and foremost. Strategies and intended outcomes for brand publishing initiatives vary from one company to the next, but effective brand publishers often share a handful of critical qualities that enable them to drive deep, meaningful, and ongoing connections with their