The types of brand content consumers are likeliest to engage with

When it comes to the types of brand-funded content U.S. consumers recall engage with most, TV shows, films and video top the list, followed closely by social media content and recipes. A survey of 6,562 U.S. consumers conducted by Toolkits and National Research Group found that 53% of consumers recall engaging with TV film and video content from brands. Just over half (51%) recalled engaging with social media content, followed by recipes (46%), memes and humor content (44%) and games (40%.) Perhaps surprisingly, consumers were least engaged with analysis content (26% recall engaging) and insights/data-driven content.  Key implications: The findings may explain why a growing number of brands are making video content a centerpiece of their publishing strat