Brand publishing can boost employee engagement

In the wake of the "Big Quit," employers are searching for ways to attract and retain talent, and brand publishing might be one way to do it.Internal communications have become more asynchronous, with employees living in different time zones and occupied with more tasks.Employer content is hard to get right, but research shows that brands have a significant advantage when it comes to believability and trust. Brand publishing can be a hugely effective tool for helping companies build awareness and engagement among current and prospective clients and customers. But increasingly, brands are creating content designed to help engage and influence audiences within their own companies, too. Nike is looking for a global editorial director who will “build and deliver an employee comm