This Guide will enable you to:
Run pitches and review processes effectivelyStructure a team’s operations to create momentum and consistencyEnsure quality and quantity of content remains in line with the goals of the organizationBuild a content calendar framework
One of the biggest challenges for any brand publishing team is figuring out how to create high-quality content, consistently and efficiently, week-in, week-out.
Why editorial processes are important
Gone are the days of spending weeks or months on posts and long-form reports. Modern brand publishing teams operate similarly to daily newsrooms, and rely on carefully installed processes that allow contributors to not only find ideas, but execute on them repeatedly and produce a consistent stream of articles, posts, p