Data journalism is an opportunity for brand publishers

Data and research are a competitive advantage for brands as they seek to build their own publications.Brands have historically shared data, research and case studies with journalists and media companies, but are increasingly using them primarily to fuel their own content initiatives instead.It's another example of an advantage brands have over traditional publishers and media companies. Most companies have access to unique and interesting data, or the ability to tap their products and customer bases to obtain it. For years companies have used aggregated client information, surveys and case studies to fuel their PR initiatives,  sharing information with data-hungry reporters and media companies to drive press coverage.  But as brands increasingly attempt to communicate