Web3 is a content goldmine for brand publishers

Confusion has always been good for those working in the content business. The best writers, reporters and editors thrive in situations where they can help audiences navigate and understand complex and chaotic topics and situations. The current explosion of interest in “web3” is a prime example. Its combination of complexity, promise, money, technology, mystery and outright grift is throwing off the type of opportunities that talented journalists and editorial staffers crave. It’s an area that media companies and publishers have seized on quickly as a result, but it also presents a goldmine of opportunity for brands getting into the publishing business. Writing about and covering web3 and its various expressions and promises – whether from the point of view of a savant, critic