This week: Creating and controlling a narrative with content

Inc.’s profile of Coinbase co-founder Brian Armstrong is an interesting window into how companies can use publishing to create narratives.Salesforce+ is chugging along: Now, Vox Media has signed a deal to put the Pivot podcast on the brand’s publishing platform.Carta demonstrates how brands can use data and research to create compelling content with the launch of a new Equity report.Agencies are in the business of selling expertise and guidance, but are largely failing to demonstrate it successfully via content and publishing initiatives. Coinbase’s content approach Inc. profiled Brian Armstrong, the co-founder of crypto trading platform Coinbase, and has big plans to create an inclusive global financial system. Particularly interesting here is how C